Design Operations at Optym

overview

As a design leader my job is to create and execute better processes within the design team to create more efficient and communicative workflows between internal team members and cross-functional teams with the overall goal of developing the design maturity of the company. The following outlines design operations I have worked on at Optym.

role

UX Lead Designer, UX Manager
Lead all phases of the discovery and design process with a team of 5 designers.

tools

Figma, FigJam, Pastel, Jira

Key Achievments

I joined Optym as the Lead Product Designer in 2022 in a company without any formal UX Leaders. I lead design across every aspect of the business over multiple projects, the application shown here (Optym TMS), Optym Load AI (an AI based R&D project) and the Optym TMS Driver mobile app.
A few key achievements I brought to Optym which I have listed below:
  • Established a systematic approach to discovery, Designers that were previously on the team did not have a lot of experience completing discovery, this showed them what options they have and how to summarize the feedback.
  • Improved the design QA process.. Existing documentation and processes did not exist on how to conduct design QA, the communication between front-end and UX was very rudimentary.
  • Brought Design Thinking to the larger team. DT opens up a powerful toolbox, I came in and showed the larger product team some of that toolbox and opened their eyes to a new perspective on ideation and decision making.
  • Aligned and organized design and discovery artifacts. Design files and discovery artifacts had no organization, I gave these documents structure to allow all team members to easily find and read artifacts.
  • Formalized UX UI design reviews. These best practices allowed designers to understand how to critique in a structured manner and develop their skills in the right way.
  • Created a designer performance system. This allowed me (UX Lead) and the business to understand how efficient each designer was, if they had a relatively high level of quality work and what types of tasks they worked on.

How we work together

overview

The overall product team numbered 60 members (7 Design, 10 product, 40 engineering) all working towards building the same product. Defining clear ways of communicating was an issue, the following showcases the processes implemented to allow effective and clear communication in working together.

POD Team Structures (Cross-functional communication)

the problem

No cohesion or familiarity with other team members, people barely knew who to talk to from other teams, tons of overlap on who makes decisions or who is working on an item.

Initial High Level Product Team Communication Behavior

THE SOLUTION ( POD STRUCTURE)

Adding a substructure for product teams by placing 1 designer, 1 product member and 3-5 engineers on one team gave everyone a sense of familiarity, clear lines of communication and more clearly defined roles and responsibilities.